Reo Matsuda has spent 25 of his 29 years in Japan — the other four living in Dubai as the confused foreigner: misreading menus, getting turned away from restaurants he could not book. Back home in Tokyo, he realized visitors to Japan hit the same wall in reverse. So he founded OnlyLocal, analyzed 218,000 Tabelog restaurant records, and now personally calls Tokyo restaurants every week — navigating the exact no-show policies, deposits, and regulars-only doors he writes about. Previously founded and exited an inbound relocation company. More: reomazda.com
